Manchester City have secured a groundbreaking new kit deal with Puma, valued at a minimum of £1 billion. The agreement, which will run until at least 2035, marks a significant increase from their previous arrangement and is set to bring in £100 million annually up from the previous £65 million per year deal that was due to expire in 2029.
This landmark contract is believed to be the first of its kind in English football to reach the £1 billion threshold and sets a new benchmark for Premier League clubs in terms of annual earnings from a kit manufacturer. For comparison, Manchester United signed a £900 million deal with Adidas in 2023, while Liverpool recently struck a multi-year deal with the same brand estimated at £60 million per season.
Since teaming up with Puma in 2019, Manchester City have enjoyed a golden era on the pitch, collecting four Premier League titles and completing a historic treble. The success of the partnership on and off the field has clearly convinced both parties to extend and enhance their collaboration.
The renewed agreement not only strengthens City’s commercial portfolio but also reflects the club’s rising global stature and appeal. The substantial increase in revenue will further bolster their financial position, giving them additional leverage in maintaining their dominance in domestic and European football.
Beyond Manchester City, the partnership extends across the City Football Group’s global network. Puma also supplies kits for other clubs within the group, including Melbourne City, Girona, Lommel, Mumbai City, Montevideo City Torque, Palermo, Club Bolívar, Bahia, and ESTAC Troyes. This extensive partnership underscores a shared vision of global brand alignment and sporting success.
The continuation and expansion of the deal signify a deepening relationship built on shared values and ambition. As Manchester City look to the future, this agreement places them at the forefront of commercial success in the football world, cementing their place among the sport’s elite both on and off the pitch.
