The Israel-Premier Tech cycling team has been dealt a significant blow after its main sponsor, Premier Tech, announced the immediate withdrawal of its financial backing. The decision comes despite the team’s recent pledge to undergo a full rebrand for the 2026 season in an attempt to distance itself from its Israeli identity and quell growing controversy.
In a statement confirming the move, Premier Tech described the situation as “untenable,” stating that the purpose and values behind its sponsorship had been overshadowed by ongoing political tensions and public backlash. The decision follows months of turmoil surrounding the team’s association with Israel and the intensifying protests against the country’s actions in Gaza.
The controversy reached its peak during September’s Vuelta a España, where mass demonstrations against the team’s participation ultimately led to the cancellation of the race’s final stage in Madrid. The fallout prompted threats of further protests at upcoming European races and next year’s Tour de France in Barcelona, with some rival teams even considering boycotts of events featuring Israel-Premier Tech.
In an effort to secure its future, the team announced plans to rebrand and “move away from its Israeli identity.” However, the decision created internal divisions, with team owner Sylvan Adams expressing deep disappointment. Adams, a vocal supporter of Israel and close ally of Prime Minister Benjamin Netanyahu, stated that the decision was painful and that he could not continue leading a team that no longer bore the name of his homeland.
The crisis deepened when Canadian rider Derek Gee, one of the team’s standout performers, terminated his contract, citing “serious concerns” about the situation. Other sponsors, including Factor Bikes, had also urged changes to the team’s image amid mounting security and reputational risks.
Despite the loss of Premier Tech’s support, the team remains committed to moving forward with preparations for the 2026 season. However, without a major sponsor and with lingering political sensitivities, its long-term future in professional cycling remains uncertain.
