After a turbulent decade of managerial changes and false dawns, Manchester United appear determined to stay the course under Ruben Amorim. Appointed a year ago, the Portuguese coach was seen as the symbol of a new era—ambitious, modern, and emotionally intelligent. His arrival brought fresh optimism to a club desperate to rediscover stability and identity.
However, the early excitement soon gave way to reality. United endured a string of disappointing performances, including heavy defeats and a humiliating cup exit to lower-league opposition. The atmosphere around Old Trafford darkened as fans questioned whether another experiment was failing. Yet amid the gloom, the hierarchy—led by part-owner Sir Jim Ratcliffe, CEO Omar Berrada, and technical director Jason Wilcox—refused to panic.
They viewed Amorim’s first year as part of a long rebuilding process, not a quick fix. Ratcliffe drew parallels with Mikel Arteta’s early struggles at Arsenal, promising Amorim time to shape the squad and culture in his vision. That patience seems to be paying off. A recent run of three wins, including a landmark victory at Anfield—the club’s first there in nearly a decade—has reignited belief that the project is moving in the right direction.
Behind the scenes, Amorim’s tactical evolution has been critical. Initially criticised for rigidly sticking to his 3-4-3 formation, he has gradually introduced variations and a more direct approach, earning praise for tactical flexibility. His willingness to trust young players like Kobbie Mainoo has also resonated with supporters eager for a sense of renewal.
Challenges remain. United’s consistency, squad depth, and mentality still fluctuate, but there is a growing conviction that Amorim represents progress rather than another false start. Ratcliffe’s leadership team is adamant there will be no return to the “rinse and repeat” cycle that has plagued the club since Sir Alex Ferguson’s departure.
As Amorim marks his first anniversary, hope has returned to Old Trafford—fragile but real, and built on a promise of patience and long-term vision.
