Artificial intelligence is rapidly transforming the workplace, and Salesforce is at the forefront of this shift. According to CEO Marc Benioff, AI now performs between 30 to 50 percent of the work at the enterprise software company a staggering figure that underscores how deeply automation is being woven into business operations.
Speaking in an interview with Bloomberg, Benioff emphasized the growing role of AI in improving productivity and streamlining tasks. “All of us have to get our head around this idea that AI could do things, that before, we were doing, and we can move on to do higher-value work,” he stated. His remarks highlight a broader trend within the tech industry, which is increasingly turning to AI as a tool to cut costs and boost efficiency amid economic uncertainty.
Salesforce’s heavy investment in AI comes on the heels of significant restructuring. Earlier this year, the company announced mass layoffs as part of efforts to refocus on core business areas and improve profitability. While these changes raised concerns about job displacement, Benioff’s comments suggest a shift in perspective viewing AI not as a threat, but as a partner in evolving how work gets done.
The company has already integrated AI across its suite of cloud products, offering features like predictive analytics, customer behavior insights, and automated workflows. Its AI platform, Einstein, has become central to the Salesforce ecosystem, helping users automate routine tasks such as data entry, email composition, and lead scoring.
Benioff’s vision is aligned with a growing belief in the tech world: that AI will not replace jobs wholesale, but rather transform them. As machines handle more repetitive and time-consuming tasks, employees may be freed to focus on more strategic and creative work.
However, the pace of AI adoption also raises important questions around workforce reskilling and ethical deployment. For Salesforce and other companies embracing this future, the challenge will be not just how much AI can do, but how to ensure it benefits both businesses and workers alike.
