Apple’s highly anticipated “Awe-Dropping” event takes place tomorrow, Tuesday, September 9, 2025, with global attention on the next wave of iPhones, wearables, and accessories.
Event Details
The showcase begins at 10:00 AM PT / 1:00 PM ET / 6:00 PM BST / 10:30 PM IST, and will be live-streamed globally via Apple.com, the Apple TV app, and YouTube.
What to Expect
iPhone 17 Lineup
- Models: iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max.
- iPhone 17 Air: Apple’s thinnest yet at ~5.5 mm, replacing the Plus model.
- Chipsets: A19 / A19 Pro for faster performance.
- Displays: 120 Hz ProMotion across models; Pro Max with 6.9-inch XDR OLED.
- Cameras: 24 MP front cameras; 48 MP telephoto sensors on Pro models.
- Design: Global shift to e-SIM; Pro models may return to aluminum frames.
Apple Watches
- Series 11
- Ultra 3
- SE 3
All expected to run watchOS 26, with upgraded sensors, displays, and expanded health features.
AirPods Pro 3
The next-generation AirPods Pro could debut with health-tracking features, including heart-rate monitoring.
Other Possible Surprises
- HomePod mini 2 with Siri and connectivity upgrades.
- Apple TV 4K refresh.
- Vision Pro headset with new M5 chip.
Preorders & Pricing
Preorders are expected to begin on Friday, September 12, with retail availability around September 19.
Pricing rumors suggest starting at ₹89,900 ($899) for iPhone 17, with the iPhone 17 Air between $899–$949, and the Pro Max nearing ₹1,64,900.
Market Context
The launch comes amid strong competition—especially with Samsung’s Galaxy S26 Edge leak surfacing just ahead of Apple’s event. The timing underscores the pressure on Apple to deliver standout innovation.
Summary
Apple’s “Awe-Dropping” event could be one of its most ambitious fall reveals. With the slim iPhone 17 Air, powerful Pro models, updated Apple Watches, and smarter accessories, Apple is aiming to redefine its product lineup and set the tone for 2026. Whether you’re watching for design breakthroughs, health features, or raw performance, tomorrow’s event promises to be a highlight in the tech calendar.