Apple is reportedly working on its own advanced “answers engine” designed to rival platforms like ChatGPT, Gemini, and Perplexity. The initiative is being developed by a new internal team focused on search and information retrieval. This move signals Apple’s deeper push into the artificial intelligence space as it aims to reduce dependence on third-party services like Google Search.
The in-house team, dubbed Answers, Knowledge, and Information, is responsible for building a system that can respond to user queries by pulling accurate and relevant information from across the web. Unlike a traditional search engine, the Apple answers engine is expected to deliver concise, aggregated answers in a conversational format much like what users experience on ChatGPT or Perplexity.
While specific implementation details remain under wraps, the new system could be integrated into existing Apple platforms such as Siri, Safari, or possibly even HomePod. The answers engine may also serve as the backbone for enhanced functionality in Apple Intelligence, further bridging the gap between AI-driven search and natural user interaction on Apple devices.
Apple has already begun hiring experienced engineers and developers with a background in search algorithms and engine development. These strategic hires indicate Apple’s ambition to build a powerful, independent AI ecosystem that enhances user experience while securing tighter control over data and privacy.
There is also speculation that Apple could use this answers engine as a foundation for future acquisitions in the AI space. The company has expressed interest in acquiring AI startups, possibly including those focused on web-based question-answering models.
This development comes at a time when Apple is increasingly positioning itself as a strong contender in the AI landscape. The introduction of its own answers engine represents a notable pivot from its traditional reliance on external search providers, suggesting that Apple intends to offer a seamless, in-house alternative.
Whether this new answers engine will match the capabilities of industry leaders like ChatGPT, Gemini, or Perplexity remains to be seen. However, Apple’s robust ecosystem, combined with its privacy-first approach and deep integration across hardware and software, gives it a unique advantage in the race to build the next generation of intelligent search experiences.
