As anticipation builds for Apple’s 2025 iPhone lineup, rumors swirling around the upcoming iPhone 17 series suggest that Apple is preparing its most significant design overhaul since the iPhone X. While Apple has traditionally released four models, this year could see a shift in strategy with the introduction of the all-new iPhone 17 Air a device that might replace the underperforming “Plus” variant.
The iPhone 17 Air is expected to bring a fresh design philosophy to Apple’s lineup, possibly mimicking the sleek and slim aesthetic seen in Samsung’s Galaxy S25 Edge. Early leaks point to a thinner body, reduced bezels, and a lightweight form factor a notable departure from the slightly bulkier Plus model, which has struggled to resonate with buyers in recent years.
What truly sets the iPhone 17 Air apart, however, is the rumored inclusion of Apple’s high-end ProMotion display. Until now, ProMotion which enables a 120Hz refresh rate for smoother scrolling and responsiveness has been limited to the Pro models. Bringing this feature to the Air model could give it a strong edge in the mid-tier segment, making it appealing to users who desire a premium display without the Pro price tag.
Alongside the Air, Apple is expected to launch the iPhone 17, iPhone 17 Pro, and iPhone 17 Pro Max. All models are rumored to feature a redesigned front-facing camera cutout and improvements in battery efficiency, thanks to Apple’s new A19 chip. Enhanced AI-powered photography and upgraded ultra-wide lenses are also on the cards, particularly for the Pro variants.
In essence, the iPhone 17 series seems poised to redefine Apple’s smartphone hierarchy. The introduction of the iPhone 17 Air signals a shift toward catering to users seeking a stylish, performance-driven phone with modern features like ProMotion without needing to pay top-tier prices. With the official unveiling expected in September 2025, Apple enthusiasts have much to look forward to as the next generation of iPhones takes shape.
