Apple is set to shake up its traditional iPhone launch cycle with the upcoming iPhone 18 series, introducing a staggered release schedule that departs from its usual fall unveilings. According to a report by The Information, the tech giant plans to release the iPhone 18 Pro models in fall 2026, while standard models such as the iPhone 18 and a new budget-friendly variant, possibly dubbed the iPhone 18e, are expected to arrive in spring 2027.
This strategic shift is part of Apple’s broader roadmap to diversify its iPhone lineup and accommodate the increasing complexity of device production. The iPhone 18 series is expected to introduce a new ultra-thin model, potentially called the iPhone 18 Air, alongside the Pro and Pro Max versions. This change will allow Apple to space out production and manage its supply chain more efficiently especially as it explores new form factors like a foldable iPhone.
Sources suggest that the decision to split the iPhone 18 launch is driven by both manufacturing and market considerations. As Apple pushes into next-generation smartphone designs, including foldables, it will face significant production challenges requiring novel materials and assembly techniques. By focusing on premium models first, Apple can fine-tune its supply chain and ensure a smoother rollout.
Additionally, this approach could help alleviate pressure on Apple’s manufacturing operations, especially as it shifts more production to India to reduce dependency on Chinese factories. A staggered launch also offers the company more flexibility to test consumer response and adjust marketing strategies based on early feedback from the Pro models.
In the meantime, Apple is expected to stick to its current release cadence for 2025 with the iPhone 17 series, likely launching in the fall. The iPhone 17 lineup is rumored to include four models: the iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max.
As Apple prepares for this shift, consumers can expect more variety and innovation in upcoming iPhone generations, albeit on a more segmented timeline than in years past.
