As anticipation builds for Apple’s Worldwide Developers Conference (WWDC) 2025, all eyes are on the long-awaited debut of iOS 26 a sweeping redesign that promises to breathe new life into the iPhone. Yet beneath the surface of this major software update lies a more sobering reality: Apple’s once-commanding lead in innovation, particularly in artificial intelligence, is slipping.
Apple CEO Tim Cook is expected to open WWDC next week with announcements centered around the next-generation operating systems for iPhone, iPad, and Mac. But insiders say the real headline will be iOS 26, a visual and functional overhaul that could make devices feel brand new. This redesign is seen as a necessary refresh for a product line that has faced growing criticism for incremental updates and a lack of excitement in recent years.
Despite the buzz around the iOS facelift, Apple’s AI strategy continues to raise eyebrows. The tech giant made a bold push at WWDC 2024 with the unveiling of “Apple Intelligence” and a revamped Siri powered by ChatGPT. But a sluggish rollout and delayed features have left users and investors disappointed. Meanwhile, rivals like OpenAI, Google, and Microsoft are launching generative AI tools and agents at breakneck speed.
Apple’s recent struggles with innovation extend beyond AI. Its high-profile Vision Pro headset has underwhelmed, with fewer than 500,000 units reportedly sold. Developer interest in the device has faded fast, adding to concerns about Apple’s ability to create the “next big thing.” The company’s decision to scrap its decade-long autonomous car project further signals a narrowing innovation pipeline.
The shadow of former design chief Jony Ive looms large as well. Now working with OpenAI on a mysterious new AI hardware project, Ive’s departure and potential return to hardware disruption poses a looming threat to Apple’s dominance.
As Apple prepares to unveil iOS 26, the tech world is watching not just for cosmetic upgrades, but for signs that Cupertino still has what it takes to lead. For now, it seems Apple is prioritizing polish over pioneering.
