Amid growing concerns over data privacy and political alignment, Europeans are increasingly seeking digital independence from American tech giants. The debate around “digital sovereignty” has intensified, especially following signs that major U.S. technology firms are warming up to U.S. President Donald Trump’s potential return to power.
In Berlin, a small but symbolic movement is gaining traction. At a modest market stall run by the charity Topio, volunteers assist people in removing apps and services linked to U.S. tech companies from their devices. The queue for this service, which once saw only occasional visitors, has now become a regular sight a reflection of a broader shift in public sentiment.
Data from digital market intelligence firm Similarweb indicates a marked increase in interest in European-based alternatives for everyday digital services. Platforms offering email, messaging, and even search functionalities such as ProtonMail, Tutanota, and Qwant — have seen notable upticks in traffic and user engagement in recent months.
This trend is fueled by more than just privacy concerns. Many Europeans are increasingly wary of the geopolitical influence wielded by American companies, particularly as some CEOs and industry leaders appear to be aligning with Trump’s policies and rhetoric. The fear is that a second Trump presidency could embolden tech companies to disregard European regulations and values around data protection and digital rights.
The European Union has been responding with legislative measures aimed at securing the digital space. Regulations like the Digital Markets Act (DMA) and the Digital Services Act (DSA) are designed to curb the dominance of big tech firms and enforce stricter controls on data usage, misinformation, and competition.
However, true digital sovereignty will require more than regulation. It demands a robust ecosystem of European-owned and operated digital infrastructure one that can offer reliable, secure, and appealing alternatives to the services provided by American giants.
As political dynamics shift globally, Europe’s desire for digital self-determination continues to grow, driven by both citizen activism and institutional reform. Whether this momentum will reshape the digital landscape remains to be seen, but the message is clear: many Europeans want tech that aligns with their values, not Washington’s.
