Instagram users will soon be able to rearrange the posts on their profile grid, a long-requested feature that offers more creative control over how content is displayed. The announcement, made on Thursday, June 12, marks a significant shift in how the Meta-owned platform allows users to manage their personal pages.
Instagram head Adam Mosseri confirmed that users will soon be able to “re-order the posts” on their grid, meaning they won’t be bound by chronological or algorithm-based placement. Instead, they can customise their profile layout to highlight specific posts similar to curating a digital portfolio.
This move is not entirely unexpected. Mosseri had hinted in January 2025 that the company was exploring the idea of editable profile grids. Additionally, reports of Instagram testing this feature date back to 2022, though it was shelved at the time. Its revival signals a renewed focus on personalisation and user agency.
Alongside the rearrangement option, Instagram will also introduce the ability to post content without automatically broadcasting it to all followers. This subtle publishing feature gives users more flexibility to share moments they may want visible on their profile, but not necessarily announced through feeds or notifications.
The implications are wide-reaching. For influencers, brands, artists, and everyday users alike, the ability to design a visually appealing, thematic profile grid enhances storytelling and branding. Whether for aesthetic alignment or strategic self-promotion, the update allows users to showcase their content on their own terms.
While Instagram has not provided an exact release date for the rollout, the confirmation suggests that the feature is in its final development stages and may become available in the coming weeks.
This shift aligns Instagram more closely with platforms like Pinterest or website builders that focus on personal presentation and content curation. It also reflects a broader trend in social media toward giving users more nuanced tools to manage their online presence.
As Instagram continues evolving, features like profile grid customisation may play a key role in keeping users engaged and in control of their digital identities.
