Meta has rolled out a new artificial intelligence feature called Hidden Gems, designed to help users uncover forgotten photos and videos from their camera rolls. The tool is currently available to Facebook users in the United States and Canada and requires users to opt in before it begins scanning their media.
How Hidden Gems Works
Once activated, Hidden Gems analyzes a user’s local photo and video library—not just content uploaded to Facebook. Using AI, the feature generates personalized suggestions including collages, highlight reels, throwback collections, or creative edits. These suggestions are based on themes, locations, and people identified in the images, aiming to help users reconnect with memories they may have forgotten.
Privacy and User Control
Meta emphasizes that the scanning process occurs securely, and participation is entirely voluntary. No content is uploaded or shared without user consent. Users can revoke access at any time, and all AI processing adheres to Meta’s privacy standards. The company states that the feature is designed to give users full control over what is created, shared, or deleted.
Privacy Concerns and Criticism
Despite these assurances, the feature has reignited debates about privacy, consent, and data protection. Critics warn that allowing AI to access personal media—even on an opt-in basis—could set a precedent for intrusive data collection and surveillance. Privacy experts stress the importance of distinguishing between convenience and potential overreach by social media platforms.
User Reception and Future Plans
Some users have praised Hidden Gems for its creativity and practicality, particularly for rediscovering meaningful moments buried deep in their galleries. Meta plans to expand the feature to more countries in 2025 after gathering feedback from the initial rollout in North America.
Overall, Hidden Gems reflects Meta’s ongoing effort to leverage AI in enhancing user experience, while navigating the delicate balance between personalization and privacy.
