OnePlus has officially revealed its new AI strategy, branding it as ‘personal intelligence’ a fresh approach aimed at transforming how users interact with their smartphones. Announced on May 27, ahead of the upcoming launch of the OnePlus 13s early next month, this initiative marks a significant shift in the company’s vision for integrating generative AI technologies into everyday mobile experiences.
Unlike many tech firms that roll out AI features as disconnected or gimmicky add-ons, OnePlus is committed to avoiding what it calls a “Frankenstein AI” approach an incoherent patchwork of tools without cohesion. Instead, the company is focused on delivering AI that genuinely enhances user lives by being contextually aware, personalized, and seamlessly integrated.
At the core of this strategy is the launch of AI Plus Mind, one of the first generative AI features to be included on the OnePlus 13s smartphones. This feature is designed to offer meaningful, user-driven capabilities that go beyond traditional voice assistants or simple automation, moving towards a system that learns from users, adapts to their habits, and anticipates their needs.
OnePlus positions its AI roadmap as a journey progressing from multimodal AI capable of understanding and processing inputs across different formats like text, voice, and images—to personalized AI that tailors its responses and actions to the individual user. Ultimately, the company envisions evolving into an agentic AI future, where the AI acts proactively and autonomously on behalf of users, improving convenience and productivity in intuitive ways.
Owned by Oppo, OnePlus aims to leverage its parent company’s technological resources and expertise to develop this AI ecosystem. The rollout of “OnePlus AI” is expected to not only attract tech enthusiasts but also mainstream consumers looking for smarter, more adaptive smartphones.
As the OnePlus 13s hits the market, the new AI features could become a key differentiator in a highly competitive smartphone landscape, signaling a new era where AI-driven personal intelligence is central to the mobile experience.
