OpenAI has hosted its first-ever DevDay Exchange in São Paulo, highlighting Brazil’s growing role in the global artificial intelligence landscape and its potential as a regional hub for AI innovation across Latin America.
Connecting Developers and Industry Leaders
The event brought together developers, researchers, and business leaders from across the region to discuss AI integration, model deployment, and responsible innovation using OpenAI technologies. Sessions explored generative AI applications in sectors including education, fintech, customer service, and creative media, emphasizing local use cases tailored to Latin American markets.
São Paulo as a Strategic Location
OpenAI representatives noted that São Paulo was chosen for its vibrant startup ecosystem and increasing investment in AI-driven solutions. The city’s growing technology sector makes it an ideal hub for fostering cross-border collaboration and sharing best practices among AI developers and enterprises.
Hands-On Collaboration and Knowledge Sharing
Participants had the opportunity to test new APIs, share projects, and discuss how AI tools can be adapted to local languages and business needs. Analysts say the event underscores Brazil’s rising influence in shaping AI adoption across emerging markets.
Building AI Networks in the Global South
OpenAI’s initiative in Brazil reflects a strategic effort to strengthen partnerships and developer communities in the Global South — regions rapidly embracing AI as a driver of digital transformation. By engaging local talent and fostering knowledge exchange, OpenAI aims to accelerate the responsible adoption of AI throughout Latin America.
Looking Ahead
As OpenAI continues to expand its global presence, events like DevDay Exchange in São Paulo demonstrate the company’s commitment to nurturing regional innovation ecosystems and supporting the next generation of AI developers in emerging markets.
