OpenAI is preparing to release an updated version of its Sora video generator, introducing a new copyright policy and additional safeguards that have already stirred debate across the creative industries.
Opt-Out Model for Copyrighted Works
Reports indicate that the updated system will include copyrighted works by default in its training and generation process—unless rights holders actively opt out. The shift diverges from other AI platforms, which often require explicit permissions or licensing deals before using copyrighted material.
While the move could enhance output quality and expand Sora’s creative potential, it has raised concerns about intellectual property protection and artist rights. Industry groups and content creators are expected to scrutinize how the opt-out process is implemented, particularly regarding transparency, enforcement, and fairness.
Safeguards Against Misuse of Public Figures
Alongside the copyright change, OpenAI confirmed that Sora will not generate recognizable public figures without permission. The measure aims to reduce risks of misinformation, deepfakes, and reputational harm, reflecting rising regulatory scrutiny over how AI tools represent individuals.
Sora’s Growing Role in Generative AI
First introduced in early 2024, Sora has been hailed as one of the most advanced AI video generation platforms, capable of producing hyper-realistic clips from text prompts. It has been piloted in film concept design, marketing, and education, but its rapid evolution has also made it a focal point in ongoing debates over the ethical and legal boundaries of AI.
Industry Implications
By shifting to an opt-out copyright framework, OpenAI signals its intent to maximize Sora’s capabilities while still providing rights holders a mechanism to protect their work. Whether this approach satisfies artists, publishers, and regulators remains uncertain — but it could set critical precedents for the future of the AI and creative industries.
