Experience management software giant Qualtrics has announced plans to acquire healthcare analytics company Press Ganey along with its research subsidiary Forsta in a deal valued at $6.75 billion. The move underscores Qualtrics’ deepening focus on AI-driven insights in the healthcare sector, creating a unified platform for improving patient experience and operational performance.
Strategic Expansion into Healthcare Analytics
Qualtrics, known for its survey and feedback tools, has evolved into a leader in AI-powered experience management. The acquisition aligns with the growing demand for analytics solutions that optimize patient care, hospital operations, and staff engagement.
Press Ganey has long been a trusted provider of benchmarking tools, performance insights, and analytics for hospitals, clinics, and health systems. The merger aims to integrate real-time data to link patient experiences with operational outcomes.
AI at the Core of the Deal
Executives emphasized that artificial intelligence will be central to scaling the combined capabilities. The acquisition is expected to produce one of the world’s most comprehensive datasets on patient and employee experiences, powering predictive models for satisfaction, care quality, and system efficiency.
Market Reaction and Outlook
The $6.75 billion acquisition comes amid increased consolidation in health technology. Analysts suggest that the partnership positions Qualtrics to deliver a competitive advantage in healthcare analytics, potentially transforming how organizations measure and act on experience data.
Pending regulatory approval, the deal is expected to close in early 2026. Once finalized, the combined entity aims to redefine healthcare analytics, improving how providers listen, analyze, and respond to patients and professionals across the care continuum.
