Samsung’s latest Galaxy A Series models the A26, A36, and A56 are redefining what it means to own a midrange smartphone. Once seen purely as affordable alternatives to the flagship S and Fold devices, these phones are now stepping into a much larger role: becoming the central hub for Samsung’s connected ecosystem.
For years, seamless integration with Galaxy Watches, tablets, TVs, and smart home devices was reserved for high-end models. If you wanted your phone to sync perfectly with a smartwatch, hand off calls to your tablet, or control your home through SmartThings, you had to pay flagship prices. That changes this year.
The 2025 Galaxy A Series lineup now brings full ecosystem access to a much wider audience. Users can connect Galaxy Watches for health tracking, control TVs and smart appliances via SmartThings, and sync tasks, calendars, and notes with the Tab A9+. Calls can transfer from phone to tablet, notifications mirror across devices, and wearables pair with the same ease as they would with an S Series device. Galaxy Buds, SmartTags, and Samsung’s Find My network are also fully supported.
Beyond connectivity, the A56 offers a 120Hz Super AMOLED display, Galaxy AI features like Circle to Search and Best Face, and a promise of six years of software and security updates capabilities that not long ago were reserved for top-tier devices.
This shift is not just about technical upgrades it’s a strategic move. By lowering the barrier to entry for its ecosystem, Samsung is positioning the A Series as the primary entry point for long-term brand loyalty. In markets like Kenya, where consumers increasingly prioritize devices that last, integrate seamlessly into daily life, and justify their investment, this timing is deliberate. Affordable financing through services like M-KOPA, Watu Simu, and Loop further boosts accessibility.
With this evolution, the A Series is no longer a compromise for those who can’t afford a flagship. It’s a deliberate choice for those who want the benefits of Samsung’s ecosystem without the premium price tag. If the S Series remains the brand’s showroom piece, the A Series is the everyday driver now fully equipped with the keys to the rest of the Galaxy experience.
