Apple CEO Tim Cook made a surprise appearance at the 77th Primetime Emmy Awards, seizing the moment to spotlight the company’s latest flagship devices. Speaking shortly after the launch of the iPhone 17 series, Cook quipped that while the iPhone 16 was “pretty good,” the iPhone 17 is “a must,” earning laughs and applause from the audience.
iPhone 17 Series Highlights
The lineup—including the iPhone 17, iPhone 17 Pro/Max, and the new iPhone Air—showcases Apple’s latest advancements in design and performance. Early reactions highlight improvements in battery life, enhanced AI-powered features, and a sleeker, more refined build. The iPhone Air has drawn particular attention as Apple’s lightest premium smartphone to date.
Blending Technology and Entertainment
Cook’s brief but impactful remarks emphasize Apple’s growing connection to the entertainment industry. With Apple TV+ securing multiple Emmy nominations this year, the tech giant continues to solidify its presence in pop culture. By blending product promotion with a high-profile entertainment moment, Apple ensured that the iPhone 17 series remains a key topic of conversation well beyond its launch.
