Saudia, the national carrier of Saudi Arabia, has officially unveiled its Alfursan international credit card in Egypt, marking a significant expansion of its loyalty program into a key regional market. This launch comes through a strategic collaboration with Abu Dhabi Islamic Bank (ADIB) – Egypt, in partnership with global payments giant Visa.
The Alfursan credit card is designed to offer exclusive benefits tailored specifically for the Egyptian market, allowing cardholders to earn miles on everyday purchases. These miles can be redeemed for flights, upgrades, and a wide range of lifestyle rewards.
Essam Akhonbay, Vice President of AlFursan Loyalty Program at Saudia, emphasized the airline’s commitment to enhancing customer experiences through strategic growth. “Our focus is to expand our footprint in banking and other sectors to offer benefits that improve our members’ travel opportunities,” he said.
The agreement, signed at the Arabian Travel Market 2025, will provide Alfursan members in Egypt access to a host of additional perks. These include rewards and services offered through Saudia’s global partners across sectors such as hospitality, automotive, car rentals, telecommunications, retail, and insurance.
Mohamed Ali, CEO and Managing Director of ADIB – Egypt, expressed pride in leading the initiative. “We are proud to lead the way in offering Sharia-compliant financial solutions that combine innovation with real value. This partnership brings to market a unique co-branded card designed specifically to meet the aspirations of our customers,” he stated.
Visa’s role as a strategic enabler in the partnership is key to the card’s functionality and reach. Malak El Baba, Vice President and Country Manager of Visa Egypt, added, “By leveraging our global reach and expertise in digital payments, we aim to provide AlFursan members with unparalleled access to rewards and services that cater to their needs and preferences.”
With this launch, Saudia strengthens its presence in Egypt, offering travelers a rewarding, seamless, and value-driven financial product that aligns with their travel and lifestyle needs.
